Learn from mistakes
The initial feedback we received was not positive, particularly regarding the imagery we sourced. We embraced the criticism, made improvements, and met the deadline. The process deepened our understanding of their mission, message, and users, opening doors to further design opportunities.
Advocating for the user is key
We learned to balance the client’s opinions with the goal of creating a user-centered experience. Explaining design choices in terms of user benefit and having open conversations helped us find a sweet spot that satisfies both the client and the end user—that’s when the magic happened!
Welcome feedback & collaboration
Embracing stakeholder feedback gave us fresh perspective and helped align user needs with stakeholder goals. It was a strong reminder of the value of collaboration, questioning assumptions, and actively seeking input.
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