Overview

A digital home for Nashville hip-hop artist BEZ and his lifestyle brand Flyway—built to support the launch of his latest album and connect with fans through music, content, and community.

Photography by Eye Management.

About BEZ

BEZ is a Nashville-based rapper and founder of Flyway—a brand rooted in personal growth, self-expression, and limitless ambition. His music reflects themes of family, purpose, and momentum, brought to life through bold lyrics and a sharp sense of style.

Our Contributions

We established the visual foundation with a curated style guide that aligned with Flyway’s mission and target audience. Our UX/UI design focused on responsive, interactive, but accessible flows that enhance engagement across devices. We developed a custom site with features including an event calendar, music player, media gallery, merch store, and email sign-up to grow with the brand.

01
Mood boarding & Direction

The site’s aesthetic draws from BEZ’s release campaign photography—modern, minimal, and bold. Clean sans-serif typography and generous whitespace create a polished, editorial feel. Asymmetrical layouts introduce visual interest and flow, while the intuitive structure ensures a seamless user experience.

03
Web design & Development

We crafted a user experience that supports BEZ’s goals: to stream music, showcase media, and integrate a merch store, all while making it easy for fans to connect and stay updated. Built with responsive best practices and accessibility in mind, the site functions as a central hub for the Flyway brand and album experience.

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