Overview

A digital home for Nashville hip-hop artist BEZ and his lifestyle brand Flyway—built to support the launch of his latest album and connect with fans through music, content, and community.

Photography by Eye Management.

About BEZ

BEZ is a Nashville-based rapper and creator of Flyway—a brand rooted in personal growth, self-expression, and ambition. His music reflects themes of family, purpose, and momentum, brought to life through bold lyrics and a distinct sense of style.

Our Contributions

We built a style guide aligned with Flyway’s mission and audience, then designed responsive, accessible flows to boost engagement. The custom site features an event calendar, music player, media gallery, merch store, and email sign-up to support the brand’s growth.

Visual Concept & Direction

The site’s aesthetic draws from BEZ’s release campaign photography—modern, minimal, and bold. Clean typography, spacious layouts, and asymmetrical design create an editorial feel while keeping navigation seamless.

Web design & Development

We crafted a user experience that supports BEZ’s goals: to stream music, showcase media, and integrate a merch store, all while making it easy for fans to connect and stay updated. Built with responsive best practices and accessibility in mind, the site functions as a central hub for the Flyway brand and album experience.

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