Interracial Friendship
Artist & Gallery E-Commerce Website
Cora King Art & King Gallery
Brand & visual identity | ux/ui | Website redesign | e-commerce

Overview

A newly rebranded and redesigned e-commerce website that showcases an artist's portfolio, featuring her artworks, publications, and vibrant community-oriented art gallery.

About Cora King Art & King Gallery

Cora King Art & King Gallery bring creativity to the community, making art more accessible and meaningful. King Gallery provides a supportive space where artists of all ages can develop their skills through workshops and lessons.

Our Contributions

We designed and built a website that highlights Cora’s vibrant artwork through a minimal black-and-white aesthetic with color accents from her pieces.

Along with a brand and style guide, we created a seamless e-commerce experience and restructured the site architecture to clearly distinguish Cora King Art from King Gallery while unifying them under one brand.

Kind Words

“Krista has been so thoughtful in this design process. Everything is beyond expectation, so thrilled at the work she put in. I am geeking out, going through this design work and learning this language. Couldn’t have asked for a better experience launching my new site! Intuitive, aesthetic, fully functional. The best. Krista really knows how to bring an aesthetic together, and made it exciting, taking every ounce of overwhelm I had away. This is FUN.”

- Cora King, Artist & Founder of King Gallery

01
the problem

Frustrated woman at work
Cora faced challenges in boosting her online presence and engaging her community. She had concerns about her website's user experience and flow. Balancing her identity as an independent artist with her gallery as a separate entity was proving difficult.

While marketing both was important, her primary goal was to highlight her work as an artist—aiming to sell more pieces and attract more publications and exhibitions. The gallery was important too, but not her main focus.

She struggled to create an intuitive, enjoyable, and effective user flow on her site that would convert visitors into buyers and supporters.
02
Design Solutions

Strategize for Focused Growth

Target art buyers and curators by emphasizing Cora’s identity as an artist, showcasing her shop, portfolio, and publications. Position King Gallery as a secondary, community-driven offering. Tailor content and calls-to-action to boost visibility and drive sales.

Craft a Consistent Visual Identity

Develop a cohesive brand system that visually unifies Cora King Art and King Gallery. Align the visual identity with audience insights to create a meaningful connection. Use a minimal aesthetic with color accents pulled from Cora’s artwork to maintain clarity and creative impact.

Revamp the User Experience

Completely restructure and redesign the sitemap and navigation to create a clear hierarchy with well-defined sections and intuitive buttons. Focus on a mobile-first, user-friendly experience that guides visitors seamlessly from discovery to conversion. Enhance the shopping experience with an easy-to-navigate layout, ensuring smooth transitions and a streamlined checkout process.

Custom Develop a Functional Website

Build a custom, scalable website with integrated e-commerce, booking functionality, event calendar, and interactive elements—ensuring the platform is both engaging and easy to manage long term.

03
Brand Discovery & Visual Concept

Based on research and insights, we developed a visual concept that reflects Cora’s artistic vision, goals, and aesthetic. The concept was thoughtfully curated to resonate with her ideal audience, blending her artwork with a cohesive identity that communicates creativity, sophistication, minimalism, and expressionism.
Information Architecture

04
UI Style Guide

Color

Primary
#F8BE30
#FFFFFF
Secondary
#9C9A35
#ACB3DB
Tertiary
#CF774A
#F0D2BD
Neutral
#F6F2E7
#000000
Success
#9fb483 - op 25%
#9fb483
error
#c24936 - op 25%
#c24936

Typography

Agrandir
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold
Questrial
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold

05
Web Design & Development

Improved Sitemap & Navigation

The new homepage design offers easy access to key sections, with a logical flow that guides visitors through Cora’s art and King Gallery, making it easier than ever to explore her work and community-driven offerings.

Hero Animation

The hero animation captures visitors’ attention immediately, clearly presenting who Cora is, what she does, and how visitors can engage. The subtle animation enhances the overall experience while encouraging users to take action with a clear, direct call-to-action button that invites them to explore further.

Scroll Animations

Fun yet subtle scroll animations bring the site to life without compromising performance. These interactive elements engage visitors as they explore, creating a dynamic experience that highlights key sections while ensuring the site loads smoothly and remains fast and responsive.

King Gallery

The King Gallery page clearly communicates the community-centered focus of the gallery. Visitors can easily explore the gallery’s offerings, from workshops to exhibitions, with a streamlined design that emphasizes the gallery’s role in supporting local artists and cultivating creativity.

Minimal & Intuitive

The About the Artist page is designed with clarity and simplicity, offering an easy-to-read bio and intuitive navigation to Cora’s portfolio. With clear buttons and straightforward sections, visitors can quickly learn about Cora’s journey and explore her art with minimal distraction.

Flexible Shopping

The e-commerce shop is designed with flexibility in mind, featuring filters and sorting options that help users quickly narrow down what they’re looking for. Whether browsing paintings, prints, pricing, or size, visitors can easily find and purchase items in a seamless, user-friendly experience.

Highlighting the Artist

The Publications section showcases Cora’s accomplishments and media coverage in a clean, easy-to-navigate layout. It emphasizes her work’s recognition and keeps the focus on her journey, enhancing her credibility and attracting further opportunities for exposure.

Gallery Bookings Made Easy

Booking gallery sessions, visits, and event tickets is a breeze with the intuitive booking system. The King Gallery services section is designed for easy navigation, allowing users to quickly book appointments or buy tickets with minimal steps for a smooth user experience.

06
Reflection

Gratitude for Meaningful Collaborations
Working with clients who align with our creative vision is always a rewarding experience. Cora King Art & King Gallery embodies the passion and dedication we value in creative entrepreneurs. Projects like this remind us of the importance of connecting with clients who trust the process and share a commitment to growth and innovation. It’s inspiring to contribute to a brand that makes art more accessible and impactful.
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