Interracial Friendship
Artist & Gallery E-Commerce Website
Cora King Art & King Gallery
Brand & visual identity | ux/ui | Website redesign | e-commerce

Overview

A newly rebranded and redesigned e-commerce website that showcases an artist's portfolio, featuring her artworks, publications, and vibrant community-oriented art gallery.

About Cora King Art & King Gallery

Cora King Art & King Gallery bring creativity to the community, making art more accessible and meaningful. King Gallery provides a supportive space where artists of all ages can develop their skills through workshops and lessons.

Our Contributions

We designed a website that showcases Cora’s vibrant artwork through a minimal black-and-white aesthetic with pops of color from her pieces.

Along with a brand and style guide, we created a seamless e-commerce experience and restructured the site to clearly distinguish Cora King Art from King Gallery while keeping a unified brand.

Kind Words

“Krista has been so thoughtful in this design process. Everything is beyond expectation, so thrilled at the work she put in. I am geeking out, going through this design work and learning this language. Couldn’t have asked for a better experience launching my new site! Intuitive, aesthetic, fully functional. The best. Krista really knows how to bring an aesthetic together, and made it exciting, taking every ounce of overwhelm I had away. This is FUN.”

- Cora King, Artist & Founder of King Gallery

01
the problem

Frustrated woman at work
Cora wanted to elevate her online presence and engage her community more effectively. Her goal was to highlight her work as an artist, showcasing her pieces, publications, and exhibitions, while also supporting King Gallery as a complementary offering. She sought a clear and intuitive user flow that would make it easy for visitors to explore, shop, and connect with both facets of her brand.
02
Design Solutions

Strategize for Focused Growth

Focus on art buyers and curators by highlighting Cora’s work, shop, portfolio, and publications. Present King Gallery as a secondary, community-driven offering. Use targeted content and calls-to-action to increase visibility and support sales.

Craft a Consistent Visual Identity

Create a cohesive brand system that unifies Cora King Art and King Gallery. Align the visual identity with audience insights to build meaningful connections.

Revamp the User Experience

Restructure the sitemap and navigation for clear hierarchy, defined sections, and intuitive buttons. Focus on a mobile-first, user-friendly experience that guides visitors from discovery to conversion, with a streamlined layout and smooth checkout to enhance shopping.

Custom Develop a Functional Website

Build a custom, scalable website with e-commerce, booking, event calendar, and interactive features, creating an engaging platform that’s easy to manage long-term.

03
Brand Discovery & Visual Concept

Based on research and insights, we created a visual concept that reflects Cora’s artistic vision and goals. The concept pairs her artwork with a cohesive identity designed to resonate with her audience, communicating creativity, sophistication, minimalism, and expression.
Information Architecture

04
UI Style Guide

Color

Primary
#F8BE30
#FFFFFF
Secondary
#9C9A35
#ACB3DB
Tertiary
#CF774A
#F0D2BD
Neutral
#F6F2E7
#000000

Typography

Agrandir
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold
Questrial
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold

05
Web Design & Development

Improved Sitemap & Navigation

The new homepage design offers easy access to key sections, with a logical flow that guides visitors through Cora’s art and King Gallery, making it easier than ever to explore her work and community-driven offerings.

Hero Animation

The hero animation grabs attention, clearly showing who Cora is, what she does, and how visitors can engage. Subtle motion enhances the experience while a clear call-to-action guides users to explore further.

Scroll Animations

Subtle scroll animations bring the site to life without affecting performance. They engage visitors, highlight key sections, and keep the experience dynamic, fast, and responsive.

King Gallery

The King Gallery page highlights its community focus. Visitors can easily explore workshops and exhibitions through a streamlined design that emphasizes support for local artists and creativity.

Minimal & Intuitive

The About the Artist page presents a clear, easy-to-read bio with intuitive navigation to Cora’s portfolio. Visitors can quickly learn about her journey and explore her art with minimal distraction.

Flexible Shopping

The e-commerce shop offers filters and sorting options, making it easy for visitors to find paintings, prints, and more. The flexible, user-friendly design supports a seamless browsing and purchasing experience.

Highlighting the Artist

The Publications section highlights Cora’s accomplishments and media coverage in a clean, easy-to-navigate layout. It emphasizes her recognition and reinforces credibility while attracting new opportunities.

Gallery Bookings Made Easy

The King Gallery services section features an intuitive booking system, making it easy to schedule sessions, visits, or purchase event tickets with minimal steps for a smooth user experience.

06
Reflection

Gratitude for Meaningful Collaborations
Working with clients who align with our creative vision is always a rewarding experience. Cora King Art & King Gallery embodies the passion and dedication we value in creative entrepreneurs. Projects like this remind us of the importance of connecting with clients who trust the process and share a commitment to growth and innovation. It’s inspiring to contribute to a brand that makes art more accessible and impactful.
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