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While loyal customers were returning, new visitors faced trust and usability gaps. We refined the user journey, strengthened the brand narrative, and added targeted e-commerce improvements to set the stage for an upscale, cohesive redesign.
The shop was reorganized with clear categories highlighting best sellers, Designer’s Choice, and occasions, making it easier to explore and discover customization options. Quick view and add-to-cart buttons streamline browsing and enhance the shopping experience.
Custom-coded card messages on product pages let customers personalize each arrangement, making every gift feel unique and thoughtful, ideal for orders with multiple products.
Product pages were redesigned with larger, high-quality images and a more engaging layout, putting City Blossoms’ precision of each arrangement front and center.
Google reviews were integrated to a carousel on product pages, showcasing real customer feedback to build trust and reinforce the brand’s credibility.
Order notes in checkout let customers provide instructions for the florist, improving accuracy and ensuring each order meets expectations.
We revamped the homepage and UI, aligning the design with business goals and the customer journey. The layout guides visitors naturally to key services, products, and CTAs, creating an intuitive experience that encourages engagement.
Copy was written to be concise and scannable, with punchy headlines and strategic keywords to help visitors find what they need quickly. Designed for UX and SEO, it guides users through the site, reinforces the brand story, and improves search visibility.
