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City Blossoms is a women-owned floral studio in NYC with over 30 years in business, spanning premium retail delivery, weekly floral services, and luxury weddings and events. Elliworth partnered with the team to reframe how their work is experienced online, creating a more cohesive digital presence to support clarity, build credibility, and drive purchases and inquiries.
We approached the redesign as a strategic tool for growth. While City Blossoms had a strong base of returning customers, the website did not fully communicate the brand’s reputation to new visitors. Our work focused on closing that gap by clarifying offerings, refining the visual direction, and simplifying the customer journey across both services and e-commerce to build trust and guide users confidently from first impression to action.
Storytelling & SEO — structured copy to clarify the brand and improve search visibility.
Curated Shop — reorganized categories to support browsing and exploration.
Personalized Product Experience — custom card messages enabling thoughtful gifting.
Elevated Product Presentation — refined layouts highlighting craftsmanship.
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