Nashville Real Estate Brand & Visual Identity

Nash Native team

creative direction | logo design | Visual identity system

Overview

A brand strategy and identity for a local real estate team committed to building and nurturing relationships with clients, friends, and vendors of Nashville.

About Nash Native Team

Recently joining Compass Real Estate, NNT is a top 1.5% nationally ranked team with over 15 years of real estate experience and $150+ million in sales. Deeply rooted in Nashville, they bring extensive local expertise and a strong commitment to serving the community and all types of buyers and sellers.

My Contributions

I created an elevated yet approachable brand with a strong local feel, presenting three logo concepts for selection. I also developed a comprehensive brand and visual guide, social media templates, email signatures, and other digital assets to ensure a consistent brand exposure across various platforms.

Kind Words 🫶🏽

"I loved every second of working with Krista! My partner and I felt very heard and knew that she understood our vision from our first call. We couldn't have been happier with the final product! If you are looking for someone to capture your vision, reach out to Krista. She was an absolute joy to work with through the creative process and we couldn’t be more excited with how things turned out."

- Chase Smith, Founder & Team Lead

01
Design Process

Brand Discovery & Direction

Stakeholder questionnaire, market research and mood boarding, brand positioning, messaging and strategy

Brand Development

Color palette, typography, photography style, social media design, marketing and digital assets

Logo Design

Primary, Secondary, Vertical, Horizontal, Badge, Favicon, Monochromatic, Color Variations

Social Media and Email Design

A cohesive social media presence by designing a custom Instagram grid break, branded highlight icons, and versatile templates for both static posts and reels across profiles. I also created professional email signatures to extend the brand’s visual identity into their digital communications.

02
Brand Discovery & Art Direction

Through stakeholder questionnaires and interviews, we gained deep insights into NNT's goals, mission, and challenges. This discovery phase laid the foundation for a visual identity that reflects their high-end yet approachable brand personality. To achieve this, we curated mood boards that reflected sophistication, local warmth, and a minimalist aesthetic.

The direction we established aimed to position NNT as a recognized, timeless brand deeply rooted in the Nashville community, with a blend of professionalism, confidence, and innovation.

Concept 1 (selected)

Concept 2

03
Brand Development

Color Palette

Primary

#323232

#F8F7F2

Secondary

#1D4A52

#CCBC9A

Tertiary

#965F15

#DDDDB6

Neutral

#4E4828

#E1E1DC

Typography

INSTRUMENT SERIF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular

Inter

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold

Brand & Style Guidelines

Photography Style

07
Reflection

Finding the Perfect Balance

We really honed my skill in balancing luxury with approachability while adding a local and playful touch. Finding this balance was a great challenge, and it was rewarding to see how the final visual identity connected with all types of buyers and sellers, aligning perfectly with NNT’s vision for a refined yet inclusive brand.

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