Nashville Real Estate Brand & Visual Identity

Nash Native team

creative direction | logo design | Visual identity system

Overview

A brand strategy and identity for a local real estate team committed to building and nurturing relationships with clients, friends, and vendors of Nashville.

About Nash Native Team

Recently joining Compass Real Estate, NNT is a top 1.5% nationally ranked team with over 15 years of real estate experience and $150+ million in sales. Deeply rooted in Nashville, they bring extensive local expertise and a strong commitment to serving the community and all types of buyers and sellers.

Our Contributions

We created an elevated yet approachable brand with a strong local feel, presenting three logo concepts for selection. A complete brand guide, social templates, email signatures, and digital assets ensure consistent exposure across platforms.

Kind Words 🫶🏽

"I loved every second of working with Krista! My partner and I felt very heard and knew that she understood our vision from our first call. We couldn't have been happier with the final product! If you are looking for someone to capture your vision, reach out to Krista. She was an absolute joy to work with through the creative process and we couldn’t be more excited with how things turned out."

- Chase Smith, Founder & Team Lead

01
Design Process

Brand Discovery & Direction

Stakeholder questionnaire, market research and mood boarding, brand positioning, messaging and strategy

Brand Development

Color palette, typography, photography style, social media design, marketing and digital assets

Logo Design

Primary, Secondary, Vertical, Horizontal, Badge, Favicon, Monochromatic, Color Variations

Social Media and Email Design

A cohesive social media presence by designing a custom Instagram grid break, branded highlight icons, and versatile templates for both static posts and reels. Professional email signatures extend the brand’s visual identity into digital communications.

02
Brand Discovery & Art Direction

Through stakeholder questionnaires and interviews, we gained insights into NNT’s goals, mission, and challenges. Mood boards were curated to reflect sophistication, local warmth, and a minimalist aesthetic, establishing a visual identity that positions NNT as a timeless, professional, and approachable brand rooted in the Nashville community.

Concept 1 (selected)

Concept 2

03
Brand Development

Color Palette

Primary

#323232

#F8F7F2

Secondary

#1D4A52

#CCBC9A

Tertiary

#965F15

#DDDDB6

Neutral

#4E4828

#E1E1DC

Typography

INSTRUMENT SERIF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular

Inter

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular, Bold

Brand & Style Guidelines

Photography Style

07
Reflection

Finding the Perfect Balance

We really honed our skill in balancing luxury with approachability while adding a local and playful touch. Finding this balance was a great challenge, and it was rewarding to see how the final visual identity connected with all types of buyers and sellers, aligning perfectly with NNT’s vision for a refined yet inclusive brand.

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