Brand & visual identity | Website | direct to consumer | ux/ui
Overview
A dynamic online presence for The VinHaus Boutique, built to merge four distinct retail brands into one cohesive, shoppable experience. Designed for both style and usability, the site brings together custom fashion and event offerings in a single, streamlined platform
About Henning & Brooks
A husband-and-wife owned and operated silk screen printing business blending hands on creativity and direct-to-consumer experiences. The brand name, a fusion of their boys' middle names, symbolizes familial bonds. Henning & Brooks nurtures customer service while embracing family-oriented values in a business setting.
Our Contributions
We developed a brand that showcases a unique, wholesome, and personable personality that reflects their family values and stands out from local competitors. Their visual identity reflects screen printing as an art form, promising a creative and personalized experience for customers.
Kind Words 🫶🏽
Every step of the way, Krista created an unbeatable experience. She not only captured exactly what my wife and I were looking for with our brand and design, but delivered every step in a timely and thoughtful manner. The attention to detail, creativity and personal touch was the absolute best!!
- Colin Manskar, Owner of Henning & Brooks
01 Design Process
Brand Discovery & Direction
Stakeholder questionnaire, market research and mood boarding
Brand Development
Color palette, typography, photography style, hand-drawn iconography, social media templates
Logo Design
Primary, Alternate, Vertical, Horizontal, Badge, Monochromatic, Color Variations, Favicon
Website Design
Competitor analysis, user experience design, brand experience, conversion paths and user journeys, functionality, SEO optimization
02 Research, Mood boarding, & Direction
Through brand discovery, and learning about H&B's goals and mission, we curated a mood board that visually captured their unique identity and values. For a screen printing company, we wanted to create imperfect, organic elements to represent artistry and craftsmanship with a modern touch.
03 Brand Development
Color Palette
Primary
#5D502F
#EAEFED
Secondary
#636E6A
#B55233
Tertiary
#BE7F50
#E8C4AA
#E5E2B5
#E5E2B5
Typography
Knockout Sumo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Regular
Open Sauce
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Regular, Bold
Custom Hand-Drawn Iconography
Social Templates
Photography Style
04 Logo Variations
The design is characterized by minimalism, cleanliness, and a wholesome aesthetic. The blue, green, and warm red colors imparts an inviting and approachable ambiance to the logo, while the 2 paint drops represent the two sons.
Primary
Horizontal
Vertical
Color variations
Alternate
Badge
05 Website Design
07 Reflection
Get Playful
This project showed us how important it is to let creativity flow. We're not usually illustrators, but stepping out of our comfort zone to create hand-drawn icons really paid off. It helped us tell the client’s story in a way that stood out in a crowded market. We were surprised at how much fun and effective being more playful could be.
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