.svg)
.avif)
Atmospheric Music Curation for Yucatán Hospitality Group
Tacombi, an iconic Mexican restaurant group, began as a converted '60s VW van on the beaches of Playa del Carmen. Now with multiple locations across NYC, Chicago, Miami, and beyond, Tacombi needed a music identity that matched its growth without losing its roots. We curated 50 hours of daytime and nighttime playlists, using music to elevate the guest experience while staying true to Tacombi's origin and brand.
As an ongoing creative partner, we refresh the playlists quarterly to keep the music feeling current, avoid repetition, and evolve alongside the brand.
Videography Footage: WRE Films
Our background in hospitality and live entertainment shaped how we think about music in a space. It's one of the most important parts of how people experience a restaurant and its brand, yet often the most overlooked. Like a well-designed menu uses different ingredients within one cuisine, we approached the music the same way.
Predominantly Latin, spanning soul, funk, rock, disco, house, indie grooves, R&B, hip hop, reggaeton, and cumbia, with two distinct energies curated for day and night. The goal was for guests to feel like they were on a beach in Mexico the moment they walked in.
Obscure tracks next to the well-known ones. Small independent artists alongside popular names.
Daytime stays light. Nighttime brings the tempo up with stronger rhythms.
Proof the music landed as intended.
The reviews speak for themselves.
.avif)
