Overview

An elevated online presence for The VinHaus Boutique, built to merge four distinct retail brands into one cohesive, shoppable experience. Designed for both style and usability, the site brings together custom fashion and event offerings in a single, streamlined platform

About The VinHaus Boutique

Four distinct sub-brands into one cohesive retail experience, offering a curated blend of vintage, handmade, and custom-designed clothing and accessories inspired by boho and cowgirl aesthetics. Beyond their online store, The VinHaus shows up at markets, pop-ups, and events with a mobile boutique and Hat Bar—bringing their signature style and experience directly to customers.

Our Contributions

We led the visual direction through mood boarding, color palette, and typography. Using the client’s existing logos and copy, we designed the sitemap, information architecture, and user flows to support intuitive navigation. With multiple sub-brands under one shop, we developed a thoughtful shopping experience with clear categories, dynamic menus, and strategic filtering. The site was built in Shopify with a structured CMS for easy updates.

01
Research, Mood boarding, & Direction

We crafted two distinct mood boards to capture the client’s vintage-boho aesthetic while appealing to their diverse target audiences. This helped establish a cohesive foundation for color, typography, and overall brand tone across the site.

03
Web design & Development

We focused on creating an intuitive user experience with streamlined navigation, clear product categories, and custom filtering options. The site was built on Shopify with a structured CMS, ensuring easy management and updates for the boutique’s diverse product offerings.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }