Interracial Friendship
Dallas Boutique Shopify Website  
The Vinhaus boutique
visual direction | web design & development

Overview

An elevated online presence for The VinHaus Boutique, uniting four distinct retail brands into one cohesive, shoppable platform. The site balances style with usability, streamlining custom fashion and event offerings into a single, streamlined experience.

About The VinHaus Boutique

The VinHaus Boutique unites four sub-brands into one retail experience, offering vintage, handmade, and custom fashion with boho–cowgirl flair. Their mobile boutique and Hat Bar extend the brand to markets and events, bringing style straight to customers.

Our Contributions

We set the visual direction with mood boards, colors, and typography, then streamlined multiple sub-brands into one clear shopping experience. Built in Shopify with intuitive navigation, dynamic menus and filters, and a structured CMS, the site makes browsing effortless and updates easy.

01
Research, Mood boarding, & Direction

Concept 1
Information Architecture
Concept 2 (selected)
Information Architecture

02
mini style guide

Color Palette

Primary
#4b2e1b
#fce4de
Secondary
#1f3a46
#be8f3f
Tertiary
#b26159
#47313f
#f1daae
#fff9e4

Typography

03
Web design & Development

We focused on creating an intuitive user experience with streamlined navigation, clear product categories, and custom filtering options. The site was built on Shopify with a structured CMS, ensuring easy management and updates for the boutique’s diverse product offerings.
Client Appointments hi-fidelity design
Client Curriculum hi-fidelity design
Client Curriculum hi-fidelity design
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