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Founded by Melissa Grimm, this Philadelphia-based shop centers on thoughtful pieces that celebrate connection and everyday moments. Designed for women who love to gather and gift, celebrating the “wingmates” in life — the friends who make you feel seen, appreciated, and supported. Elliworth developed a cohesive visual identity and landing page to support a soft launch, build early awareness, and drive sign-ups ahead of upcoming events.
The identity reflects the joy and intention behind the brand. We transformed a hand-painted illustration into a refined digital logo, preserving its warmth and playfulness while building a cohesive, scalable system. The landing page serves as a story-led introduction to build awareness, grow the email list, and support upcoming pop-ups.
