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Three Wishes Creative is a Nashville-based children’s interior styling service by Sydney McCullough, specializing in nurseries, playrooms, and other imaginative spaces. The brand needed an identity that captured the charm and character of storybook-inspired design while remaining cohesive and professional. Elliworth shaped a whimsical visual identity system that reflects Sydney’s imaginative approach to creating joyful, personality-filled spaces.
The visual direction draws from cinematic, character-rich worlds—thoughtful, layered, and full of personality. The palette pairs muted foundations with saturated primary accents to create contrast and depth while staying balanced.
The wordmark uses organic, fluid forms that feel expressive and light, supported by rounded typography that introduces structure while nodding subtly to childlike shapes. Hand-drawn star graphics add a human, playful quality, reinforcing the storybook feel without overpowering the system.
